The first step to eliminate single-use plastic from Italian kitchens

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The first step to eliminate single-use plastic from Italian kitchens

Since plastic wrap was invented over a century ago, in 1911, it has had a multitude of uses and, admittedly, we have all benefited greatly in terms of convenience and practicality. Also, when the first roll of cling film was introduced in 1949, the world took it by storm as it became the global standard in food wrapping solutions.


A solution that has turned into a problem
We didn't know that this same material that we so gladly embraced would eventually cause colossal environmental problems that even our children and grandchildren would pay dearly for. Today, thousands of tons of these plastic casings occupy our landfills and swim in our oceans, causing all sorts of damage to the ecology. It is quite shocking that Italy is actually the largest producer of plastic products in the EU. The country also generates nearly 4 million tons of plastic waste annually, and plastic wraps and packaging account for more than half of this amount.

While the problem has definitely grown to alarming proportions, the good news is that it's not entirely too late. Stakeholder groups have already come up with innovative solutions that can help reduce and possibly eliminate the use of single-use plastics altogether. One such solution is the introduction of beeswax food wraps.

Massimo Massarotto e la moglie Molly creano un packaging naturale che sostituisce la plastica in cucina
The importance of plastic recycling
With the large quantities of plastic waste already in landfills today, it is imperative that governments give top priority to plastic recycling, if only to control this environmental problem. At the moment, the level and quality of plastic recycling in Italy is actually at a fairly decent level. This is very useful for keeping the plastic waste generated under control, along with the plastic pollution that continually spills along the Italian coast.

However, the problem is that all of this existing plastic waste is still far greater than current recycling efforts can contain. This is why we really need to stop using plastics and move to more sustainable plastic wrapping, as well as continue with ongoing recycling procedures.


An ecologically sustainable alternative to plastic
There will always be a need to properly wrap and package food, so the first step in eliminating the use of plastic wrapping in Italian kitchens is to find a sustainable alternative that is as efficient and affordable as plastic, if not more. Beeswax food wrappers fit the job description quite well.

Made with 100% natural materials, the film of these reusable and eco-friendly food wrappers comes from organic cotton permeated with organic jojoba oil, natural pine resin and organic beeswax carefully extracted by local Italian beekeepers. This makes them highly efficient at containing food and maintaining freshness. They're also breathable, so there's very little risk of mold growth. Beeswax food wrappers are also available in a large variety of shapes and sizes to fit different types of foods.

Best of all, these natural food wrappers are reusable for more than 100 times. With plastic wrappers, you can only use them once, after which they end up in the dumpster. Beeswax wraps, on the other hand, should only be washed with cold water and a mild detergent. After allowing them to air dry, you can reuse them for the next day's packed lunch.

Even with frequent washing, the material does not disintegrate easily. It will maintain the structural integrity of the cotton fibers infused with beeswax and natural oils after many repeated uses. Finally, when the day comes when it can no longer serve its purpose well, perhaps after more than a year of use, you can simply bury it in your garden compost because the casing is completely biodegradable.

beneficio alle api mellifere italiane
Beneficial for bees and other wildlife
It's no secret that plastic harms local wildlife in so many ways. By moving from plastic to beeswax food wrappers, there will be far fewer discarded plastic wrappers in the area that will pose a threat to wildlife. Likewise, the enriched beeswax industry actually increases the protection of bees from the risk of extinction and even extinction. More shrubs are also planted to increase beeswax production, which is also beneficial for local bees as it provides them with more foraging opportunities.


It promotes the local economy and increases household savings
In economic terms, the natural food wrapping industry has presented numerous opportunities for Italian companies to increase revenues without putting the environment at risk. Conversely, these natural food wraps are a great way to counteract the negative effects the food industry has inevitably had on nature over the past few decades.

Using these eco-friendly wraps will also save you a significant amount of money. The data shows that the average household uses up to 24 clear plastic rolls in one year. Aside from the depressing large amount of non-biodegradable waste that this results in, such use will also cost you up to € 100 per year. Compare this to a food grade beeswax wrap worth under $ 7 that you can use repeatedly throughout the year and is completely biodegradable and it's easy to figure out which best choice.


Incidentally, with the antibacterial properties of beeswax, these reusable food-grade wrappers are also a wonderfully convenient way to keep foods free from microbes. The breathability of the material is also a great hygiene benefit because it helps prevent mold growth and also keeps food fresher for a longer period of time.

As a nation, we still have a long way to go before the problem of plastic pollution is completely solved. But if we all do our part and take the first step in our kitchens by switching to beeswax food wrappers, then we will be much closer to our goal of eliminating single-use plastics not only in Italian kitchens but from our lives completely. .

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